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At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
About the role
Cloudflare's Self-Serve Team is looking for a highly-motivated Digital Marketing Manager to take the lead on planning, developing and executing experiments and campaigns across display and video channels. Our team is responsible for driving growth across Cloudflare's large self-serve customer base. To do this, we employ a data-driven, product-led, experimentation-based approach to help customers experience the value of our products and adopt more of Cloudflare's solutions. From campaign planning to data analysis and reporting - you'll own and develop growth strategies for the display and video channels across both organic and paid initiatives (including social media, native ads, content sponsorship and other types of advertising, as these become available).
Available: Seattle, San Francisco, Los Angeles, Austin, Remote
What you'll do
- Plan, build and manage organic and paid media campaigns that help deliver outcomes tied to awareness, acquisition and revenue.
- Own and manage both the strategy and the day-to-day operations of display and video ads across platforms including, but not limited to, DV360, YouTube, Facebook, Twitter, Reddit, LinkedIn, TikTok etc
- Design experiments and manage A/B and multivariate tests across the channels you own to accelerate learning and improve campaign performance.
- Collect, analyze and report on campaign data to help key stakeholders understand overall program performance impact over time.
- Draw pertinent insights from data analysis and use them to make recommendations for campaign optimization and future experimentation.
- Assist with the development of channel budgets, forecasts and actualization of spend.
- Manage purchase orders and invoices for the campaigns you are responsible for.
- Develop a deep understanding of Cloudflare's products, user personas, and various in-product customer journeys.
- Collaborate with in-house and/or external design and product-marketing teams to deliver creative assets (landing page designs, ad copy, video and display assets etc).
- Collaborate with digital ops to ensure accurate tracking and measurement for your campaigns.
Examples of desirable skills, knowledge, and experience
- 5+ years of running paid media campaigns for SaaS brands (agency experience preferred) and securing both direct and programmatic media buys
- Strong data analytics skills and copywriting skills
- Experience using Adobe Target, Adobe Analytics, Google Optimize, Campaign Manager (including SA360 and DV360), GA360/GA4, and other page advertising platforms
- An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue)
- Experience evaluating, onboarding and managing external vendors, contractors and agencies
- Strong negotiation and project management skills to help you push your projects to completion
What Makes Cloudflare Special?
We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.
: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
: We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you'd like to be a part of? We'd love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.